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Founded in 1945 by Ruth and Elliot Handler, Mattel initially started as a picture frame company but soon shifted its focus to toys. In 1959, Mattel introduced the iconic Barbie doll, created by Ruth Handler and inspired by her observation of her daughter's imaginative play with paper dolls. Barbie quickly became a cultural phenomenon, evolving to reflect changing societal norms and expectations for women. Over the years, the brand diversified with various dolls, merchandise, and collaborations. While Barbie had already achieved immense popularity, the brand experienced a new wave of significance when the Barbie movie was released. The film not only celebrated the doll's enduring legacy but also brought her story to life, captivating audiences and reinforcing Barbie's status as an enduring and influential cultural icon. This cinematic venture added a new dimension to Barbie's impact, solidifying her place in popular culture and showcasing Mattel's ability to adapt and resonate across generations.
Barbie is born.
Ruth Handler is inspired by observing her daughter, Barbara, play with paper dolls for hours, and recognizes the opportunity to champion and inspire girls by introducing a three-dimensional doll that shows them that they can be anything.
Mattel launches the first Barbie Dreamhouse. Barbie represents women in new ways, becoming a symbol of independence and empowerment. With its mid-century modern décor, girls can imagine entertaining friends or relaxing in their stylish living room.
Mattel introduces Christie, the first Black doll, to the Barbie world.
“We Girls Can Do Anything” campaign is launched.
Girls everywhere hear “We can dream dreams and make them come true because nothing’s worth doing that we girls can’t do, your moms know it too. We girls can do anything, right Barbie?”
Barbie first runs for president. She goes on to run 5 times.
Barbie is inducted into the National Toy Hall of Fame.
Barbie introduces new body types to better reflect the world girls see today, Barbie introduces three new body types: curvy, petite, and tall. The launch of the new body types lands Barbie on the cover of Time magazine.
The Barbie movie makes cinematic history and becomes a cultural phenomenon, breaking multiple box office records including highest-grossing film of the year.
