Tinder

Presenting my prototype at App Team Carolina’s semiannual gala where I won “Best Recreation” for UI/UX Academy.

Overview

Goal

For my final project for App Team Carolina’s UI/UX Academy, I was tasked with adding a new feature to an app that already exists.

Among the various dating apps in the market, Tinder has often garnered a reputation for being “superficial,” primarily due to its emphasis on physical appearance. This reputation has led some users to abandon the platform in search of more meaningful interactions. Introducing a blind date feature could shift this dynamic by encouraging users to prioritize shared interests and deeper connections over initial visual impressions. This feature would foster a more authentic engagement between matches, promoting conversations centered around compatibility, interests, and shared values.

Role

Tools

Team

Timeline

UX/UI Designer

Figma

Individual

Feb-April 2024 (10 weeks)

Interview Script

  1. What are your favorite features on Tinder?
  2. Why do you use Tinder compared to other dating apps? What aspects draw you to it?
  3. Is there any feature you wish Tinder had that would make your user experience easier/better?
  4. If I were to build out this experience, would you use it?
  5. Can you think of a reason why people wouldn’t use it?
  6. Do you have an idea for the app that will make it easier, better, or more fun?

User Interview Insights

Participant 1: College-aged man, looking for long-term partnerParticipant 2: College aged woman, going with the flow
– Likes that he can see potential match’s interests and relationship preferences
– He doesn’t like that Tinder gives users “attractiveness scores”
– He would use a blind date feature because he looks for personality first
– Is skeptical on whether or not other users would utilize the feature
– Likes the block and unmatch button
– Tinder has a diverse variety of people
– She would personally use the blind date feature
– She thinks a music compatibility feature would be cool

User Personas

Exploration Category
– Added a new “Blind Date” category to the explore page

Blind Date Mode
– Pictures of potential matches are blurred, and users choose whether to swipe right based on profile information

It’s a Match! Send a message ❤️

Unlock Profile
– After chatting about interests, the two users agree to request each others profile

Profile Reveal
– After the other user accepts the request, their match’s profile images are unblurred

Back to Chat
– When the user returns to the chat, the user can now see their match’s profile icon in the header